How does it work?

Unlike traditional detergents that use synthetic surfactants (like SLS) to trap dirt, we uses a natural alkaline reaction to break down stains and suspend dirt.

Here’s how each ingredient plays a role:

  • Washing Soda (Sodium Carbonate) – Increases water alkalinity (pH ~11), breaking down grease, oils, and stains.

  • Baking Soda (Sodium Bicarbonate) – Neutralizes acidic odors and lifts dirt from fabric fibers.

  • Sea Salt (Sodium Chloride) – Helps soften water and enhances stain removal.

  • Epsom Salt (Magnesium Sulfate) – Acts as a natural fabric softener, reducing static cling and residue buildup.

Together, these ingredients create a powerful yet gentle cleaning solution that removes grime without leaving behind residue or toxins.

Why soap free matters

Traditional soaps and detergents can leave behind a residue that traps dirt and irritates sensitive skin. Our formula is:

✔ Residue-Free: No buildup on clothes, keeping fabrics fresh and breathable.

✔ Safe for Sensitive Skin: No synthetic fragrances, dyes, or irritating chemicals.

✔ Hard Water Friendly: Unlike soap, which reacts with hard water to form scum, our formula works in any water type.

✔ Home-Compostable Packaging & Biodegradable Product: No waste, no toxins, just clean clothes and a cleaner planet.

Want to learn more about

the impacts of traditional

laundry detergent?

  • Endocrine-disrupting chemicals (EDCs): are natural or human-made chemicals that may mimic, block, or interfere with the body’s hormones, which are part of the endocrine system. These chemicals are associated with a wide array of health issues.

    Alkylphenols: and their precursors, alkylphenol etoxylates, are a group of manmade chemicals used mainly as surfactants in domestic and industrial applications worldwide. It has been well established that they have endocrine disruption activity, hepatotoxic, genotoxic and other negative effects on animal and human health.

    Surfactant (or surface agent): a substance, like a detergent that, when added to a liquid, reduces its surface tension and increases its spreading and wetting abilities.

    Detergent: a water-soluble cleansing agent which combines with impurities and dirt to make them more soluble, and differs from soap in not forming a scum with the salts in hard water.

    Hard Water: Hard water is water with a high mineral content, primarily calcium and magnesium, which can cause problems like soap scum, mineral buildup, and difficulty making lather.

  • Endocrine Disruptors and Asthma-Associated Chemicals in Consumer Products - From the National Library of Medicine

    Chemical Presence in Conventional Laundry Detergents:

    • In the above study, monoethanolamine (MEA), an ingredient associated with occupational asthma, was found in laundry products at concentrations over 1,000 µg/g.

    • It also detected bisphenol A (BPA)—an endocrine disruptor—though at relatively low concentrations (< 10 µg/g).

    • The products were also found to contain alkylphenols, which are weakly estrogenic surfactants. These were not disclosed on labels and are typically found in commercial nonionic surfactants.

    • Fragrance chemicals, both synthetic and natural, were found as well. Synthetic fragrance chemicals are known to exacerbate asthma and have endocrine-disrupting potential.

    • Labels often lacked any warning or listing of these chemicals, especially for fragrances and alkylphenols.

  • “Scented laundry products emit hazardous chemicals through dryer vents” - Study from University of Washington